One of Warrington?s clients, Victoria Naylor-Leyland, 28, is evangelical about the benefits. She visited her gym club twice in four years before abandoning it in favour of one-on-one and Davina McCall fitness videos. ?After four weeks of personal training I noticed a huge difference and needed a whole new wardrobe within 8 weeks. It?s just the feeling of being toned that gives a different kind of confidence. ?I finally cancelled my gym membership when I worked out that those two sessions in the gym had cost me over �400 pounds. These days I actually exercise for an hour rather than giving up after 10 minutes and going to the sauna.?
Matt Roberts, who has trained David Cameron and Naomi Campbell, compares the price of a training session to a ?good bottle of wine?. ?If cost is an issue then it can be helpful to train intensively with a personal trainer for three or four weeks and then armed with the information and some routines go it alone for a month or two,? he says. ?You can always return for another session and renewed motivation.?
According to David Stalker, executive director of the Fitness Industry Association (FIA), personal trainers are key to getting the most out of your workout. ?In my experience you work out five or six times harder with a trainer than you would on your own,? he says. ?It depends how much you value the service. People are happy to spend hundreds of pounds on their hair or on a restaurant meal.?
In London personal training sessions can cost up to �150 an hour although the average is �50 or �60. Outside London the average price is about �40 to �50.
For many the expense is motivation in itself. You are more likely to drag yourself to the gym or park in between sessions to make it worthwhile as well as to avoid the shame of not improving week on week.
Naylor-Leyland agrees: ?I need someone standing over me, making me do it. Who in their right mind wants to go to the gym ? before work, after work, at weekends? I always had something better to do but when you?re paying more for it, suddenly you can?t not go. It?s not the invisible transaction, it?s someone waiting for you and a lot of money not to show up.?
After all, it works for Madonna.
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